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Shopify User Menu Getting Started
The Shopify user menu is the main tool that allows you to easily access all the most important features and manage your online store. The menu is found on the left side, as shown in the image below.
Here are the main menu items and what they mean:
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Logging in to your Shopify account and your store
You will see the entire user menu on the top left where you can do most of the work.
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Home - the main control panel, which provides information about the store.
A to-do list to help you quickly set up your shop.
Tips on how to improve store functions or increase sales.
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Orders - a place where you can track all your orders.
See new orders, payments and their status.
To process returns or shipping of goods.
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Products - the main section where you manage your store's entire product catalog.
Upload new products with descriptions, prices and photos.
Edit existing products.
Track inventory and other important information.
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Collections - A section that allows you to group items into collections to make it easier for shoppers to find what they are looking for.
- The "Test" collection can include all discounted products.
- The "Shoes" collection can include all shoes.
Collections can be:
- Automatic – products are added based on set criteria (e.g. price or category).
- Manually created – products are added manually.
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Inventory - the section is designed to monitor and manage your product balances.
Features:
See how many items are in stock.
Set stock levels so Shopify will notify you when products are out of stock.
Manage inventory tracking by sales channels (e.g., physical store and online store).
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Purchase orders - This section is for managing orders that you place with your suppliers.
Create orders to purchase new inventory.
Track when inventory will be delivered to your warehouse.
Helps to better organize the supply chain.
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Transfers - a page for tracking transfers of goods between different locations or warehouses in your business.
Track where your goods are being shipped to and when they will arrive.
Useful if you have multiple warehouses or physical stores.
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Gift cards - a section that allows you to create and manage gift cards.
Create digital gift cards that customers can purchase.
Manage expiration and balance.
Offer gift cards as promotional offers.
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Catalogs - section for managing product catalogs.
Submit your products to certain market directories (if you need B2B sales).
Identify different product groups based on market or business needs
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Customers - section for managing customer data.
View your customer list.
Manage loyal customer profiles and purchase history.
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Content - a section where you can create metaobjects, upload files, and edit and check your art sections.
Metaobjects
- What is it? A tool for creating additional data fields or structures (e.g. customer reviews, product specifications).
- What is it used for? To manage and display non-standard information in templates.
- Example: Create a "Material" metaobject with "Name" and "Description" fields (e.g. Cotton: Soft, breathable material).
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Files -
- What is it? A tool for managing media files (images, PDFs, documents).
- What is it used for? For photos, downloadable guides, or files that you'll use on product pages, blogs, or emails.
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Menu - a tool for organizing your store's navigation so that visitors can easily find the information they want.
Main functions:
Main menu: This is the navigation bar that usually appears at the top of the page.
For example: "Home", "Products", "About us", "Contacts" .
Footer menu: This is a set of links that appear at the bottom of the page.
For example: "Privacy Policy", "Terms of Use" .
Category menu: You can add links to specific product categories or products.
Custom menus: Created for specific purposes (e.g., a separate menu for sales or seasonal items).
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Analytics - In the section you can analyze store data.
Sales overview.
Visitor traffic analysis and most popular products.
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Marketing - the section is designed to monitor your advertising analytics by connecting the appropriate apps.
Main functions:
Campaign Tracking: Track the advertising campaigns you have created
Email marketing: Send automated emails (for example, about abandoned carts).
Ads with Google and Facebook: Integrate and create ads on these channels.
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Discounts - Section for discount codes.
Create new discount codes.
Manage promotions.
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Online Store -
Change the store design.
Manage topics, pages, and blogs.
See how your store looks to customers.
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Blog Posts - The section allows you to create and manage blog posts, which can help drive traffic to your store and improve SEO.
Main functions:
Blogging: Create articles where you can share news, tips, product reviews, or other interesting things.
SEO optimization: Edit meta descriptions and titles to make articles appear better in search engines.
Categories and Tags: Sort posts by categories and tags to make it easier for visitors to find related articles.
Images and content: Add photos and videos to make your articles more engaging.
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Pages - the section allows you to create and manage static pages that you can display in your store (e.g. "About Us", "Contacts", "Rules").
Main functions:
Creating static pages: Create pages with information about your store, delivery, services, or contact details.
SEO Optimization: You can add meta descriptions and titles to make pages easier to find in search engines.
Edit page structure: Add text, photos, links, and other elements to make pages look professional.
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Preferences -
This section allows you to set up basic settings for your Shopify store. You can create an SEO title and meta description that will be visible in search engines, and upload a social sharing image. You can also integrate Google Analytics and Facebook Pixel for data tracking and ad optimization. There is also the option to password protect your store and enable hCaptcha protection against fraud.
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